Raquel Wigs – The Perfect Choice For Fashion and Style

For any man or woman hair is the most important part, which adds to their personality. But today, many men and women suffer from loss of hair. Due to any reason if any one undergoes total loss of hair, then he or she is not left with any option except to have a wig or to remain bald. A wig is the precious gift for the people who suffers from the problem of baldness. Baldness reduces the personality of the people to some extent. Sometimes due to baldness people undergo loss of confidence. We get the first impression of the people by looking at him or her. Hair contributes a lot towards the appearance of men or women.

A wig is the perfect solution to most of the bald people. Wigs are available in different shapes and sizes, and also of different material. Different manufacturers are there which offer different types of wig to different people. People go for ones that best suit their personality.

Of all the manufacturers of the wig, Raquel wigs are famous for its many qualities. This company offers different varieties of wigs according to fashion and style. They also manufacture the wig for top fashion models according to their fashion and style and also for the Hollywood stars depending on their needs or desire. These wigs are required by many famous personalities also Raquel wigs are famous for their outstanding and natural blended colors. They are very perfect for the purpose of everyday wig wearing. They have variety of choice for the customers.

Raquel wigs have the largest collection of medical quality mono filament wigs. They are available in different color, styles and size. They differ because of having varied range of prices and texture as well.

We can also take a detail price list of different variety of Raquel wig from their authorized website. It also offers outlet prices of varied collection of Raquel wigs. We can see the list of different variety and order the wig of our choice. Some of the styles of the Raquel wigs are tango, image, glamor, boost, tigress, action, hot sauce and many others. Customers can get the wig of their choice by just making the right order.

Fashion and Style in Charlotte NC

For most people, the city of Charlotte, NC is a major economic center and a representative metropolitan area. But it’s not only the impressive cityscape and dynamic business life that will impress the wondering traveler. Charlotte also happens to have one of the most distinctive fashion vibes. Cosmopolitan and dynamic, this city sends an air of elegance and sophistication. There are many luxury stores, eccentric boutiques and salons in Charlotte, so the style of the locals is anything but boring. In fact, the city hosts one of the most important fashion and style events in the United States, the Charlotte International Fashion Week, event which gathers some of the best known designers in the world. Cultural life in Charlotte does not neglect looks, which is why the residents of this city are interested in style and shopping. Naturally, there are many places in Charlotte where you can have a makeover and keep up with fashion. The metropolitan area caters for all tastes and budgets: there are large malls, select department store and affordable quirky boutiques. But fashion isn’t only about clothes, so you’ll also find Charlotte salons in most neighborhoods, from the small ones where you can get a basic haircut to the large, modern ones where you can discover the latest trends in terms of hairstyles and make-up.

Similarly to other large cities in the United States, Charlotte has one of the highest concentrations of commercial areas and luxury establishments. This elevated lifestyle is one of the reasons why the residents of this city put great emphasis on fashion. As cultural studies show it very well, the way people dress and the way they wear their hair and makeup are distinctive for the social group they live in. Being modern and cosmopolitan, people in Charlotte care about their look and the image it projects. A walk in iconic areas such as Crescent Avenue will reveal not just tall office buildings and select restaurants, but also beautiful fashion boutiques and hair salons. In fact, salons are one of the most profitable businesses in Charlotte, because both men and women like to look good. And since the standard of living is quite high, people aren’t shy to invest in salon visits that include one or all of the following services: haircut, make-up, hair dyeing, manicure, hair threading.

In American cities where the standard of living is low or average, people go to the salon only when they have a special occasion coming up, such as a wedding or an anniversary. For the rest of the year, they prefer a regular hairdresser and they do their make-up at home. However, well developed urban areas such as Charlotte are different: people go to salons on a weekly or monthly basis, sometimes for a brand new haircut, other times just to have their hair washed. With hundreds of customers coming in every day, most salon owners can say that Charlotteans have a penchant for style. All in all, fashion and lifestyle are popular topics of discussion in Charlotte, NC and they contribute to the city’s unique vibe.

Micro Bikini Fashions And Styles

There are many micro bikini styles and fashions to choose from for those that want to look their best on the beach or pool side. Finding the right one for you could be hard if you have never tried one on before. Here are a few ideas on the fashions and styles you should look at.

There are micro and super micro bikinis available, and it could be hard to figure out which you want to wear. The tops are virtually the same and the differences are seen in the bottoms. Tops for either fashion are available in triangle or full tops.

Triangle tops normally offer minimal coverage and are adjustable, with ties around the neck and back. The term micro is used to describe the material used and overall coverage offered. Normally you can expect a top of any size to cover about one third or less of the exposed breast.

Bottoms are available in full coverage cuts or string, t back or thongs. These differences could be used to create your ideal look by mixing and matching to get the swim suit you want. T backs are made like a string bikini but do not tie on the sides and are one solid piece around the waist.

Thongs normally have a small triangle of material in the back, while string and t backs have none. For more material, the full coverage bikini bottoms can be found in different cuts. This would include Brazilian, high cut and low cut. What looks best on you can be a challenge if you have never worn one.

To get the best fit, visit your local store and try on different styles to decide what will look best on your frame. You can also look online for micro bikini styles and fashions as a way of finding your favorite look. Most sites keep updated pictures for the newest trends on both coasts.

What Living in Snowy Conditions Taught Me About Fashion and Style

Establishing the perfect look and style can be tricky at any time of year, even if the weather is warm and you have your whole wardrobe of clothes and shoes to choose from – but what about when the weather turns cold and there is up to 4ft of snow on the ground?! I’m a personal stylist, originally from the UK but moved to Bulgaria about a decade ago. The first winter in Bulgaria was really tough mainly because I was not used to much snow at all during the winter months. As well as taking the practical factors and the danger issues into consideration, the snow made me feel miserable within myself because I would spend the best part of four months out of the year. I constantly felt freezing cold in their -20°c winters, wrapped up in as many layers as I could possible wear at any one time. This is a common problem for many people who have just established a style that they feel comfortable with – a change in weather or circumstances means that our style and appearance goes out of the window and we are left feeling unstylish and miserable with the way we look. After my first winter there I found a solution that meant I could dress well, look and feel great, whilst still feeling warm and dressing practically!

I discovered my perfect colour palette. If you have ever had a professional colour analysis consultation, you will be aware of what your personal colour palette is. For those of you who don’t know, it is the palette of colours and shades that best suit your natural skin tone and collective features, i.e. your natural eyebrow, eye and hair colour. There are many different types of skin tones and each has its own unique palette of compatible colours and shades. I studied colour and learnt which colours and tones best suit my skin tone and features and this is when things changed. Although my style still consisted of mainly bulky jumpers, heavy coats and flat, chunky winter boots, I started to experiment with colours and wore shades that suited me perfectly rather than just a plain black coat. If you have ever found colours that truly suit you then you will know just how much it flatters your appearance. You won’t love every colour that is recommended for you, but just seeing how well a particular shade suits you will instantly make you feel good about yourself. From that moment on I made sure that any item of clothing or footwear that was going to be on display not only kept me warm and comfortable, but was also in a colour that I loved and that suited my colouring perfectly – with or without the help of make-up.

Wearing nice colours will not only brighten your mood during these colder, duller months, but it will also make you feel more stylish, confident and happy within yourself. Although a professional colour analysis is obviously going to be more accurate, here are some tips on performing your own DIY colour analysis test for next time you pick a coloured item of clothing from the rack in a store or when deciding what to wear in your wardrobe:

• Hold the garment up against your face and observe your skin tone – are you noticing red/yellow undertones that you have never noticed before? If so then that colour you are holding is not for you.
• Does the coloured garment disguise your red/yellow undertones in your skin, creating a cool and clearer complexion? If so then you have possibly found the right (type of) colour to wear.
• Does the colour brighten up your skin tone in a flattering way? Good!
• Does the colour give your skin a newfound healthy glow? That’s how it should be!
• If you want to elongate your figure and appear slimmer then opt for vertical stripes.
• If you would like to add fullness to your figure and possibly shorten your figure or certain parts of it then opt for horizontal stripes.
• If you love black but at the same time would like to try other shades without steering too far away from black then try out other darker shades that have a little warmth or depth to them, such as navy, cocoa/chocolate brown, charcoal, damson, pewter or amethyst.

Try it out! Add a little colour to your wardrobe this winter – why not opt for a coat in a beautiful colour? More importantly – have fun and remember that it is still possible to stay stylish, upbeat and warm this winter no matter how bad the weather!

Fashion Marketing Internships: What It’s Like

A fashion marketing internship is one of the quickest ways to break into the ultra-competitive fashion industry It’s a giant industry that is completely dependent on the professional fashion-designers, marketers and retail merchandisers. What is created as a masterpiece by its expert wardrobe designers remains a far-fetched dream for the customers unless it is made available on the floor of showrooms. But it needs team work especially of the dexterous marketers, who are responsible for the extreme success. It is extensive training imparted to the selected individuals, which creates an army of skilled marketing executives, and this training begins with a fashion marketing internship.

These executives attend the lectures and learn all the strategies to promote business. To join the apparel industry, the new entrants need a degree or they have to undergo short-term fashion marketing internship program. Also known as merchandising professionals, these fashion-apparel-promoting marketers, conduct marketing research to identify new trends of fashion so that stylish wardrobes can be introduced in the market. They dwell on the mood of fashion-loving people, especially the young generation, for stylish fashion-dresses. Such kind of extensive survey helps the expert-designers read the psychology of customers and thus help the fashion-designing specialists create superbly developed fashion wardrobes.

The Retail Merchandisers Serve As Both Retailers & Wholesalers

Before embarking on a career in fashion marketing, one must understand what it they would be doing and why fashion marketers are so important. Creation of a stylish wardrobe is only half done if the items are not supplied in the market for sales. The marketing is shouldered by the retail merchandisers, who look for a market. Flooding the market with attractive fashion products can not yield any result unless immense curiosity is aroused among the people. This is the job which indispensably is accomplished by the retail merchandisers in order to promote sales of attire. These marketers popularize the exquisitely-designed fashions through internet. In order to attract the customers, these merchandisers highlight the outstanding features of latest wardrobes that in turn blooms the business unbelievably. And as part of a fashion marketing internship, the intern will be mirroring the professional performing these tasks, and possibly taking part in them.

The retail merchandisers inspect the market and make sure that the demand for a trendy wardrobe is met at every cost. Another important issue which the marketers focus their attention on is the price. The retailers often charge arbitrarily and this affects the business in an unfavorable way. Being aware of such acts going on in the market, the retail merchandisers can conduct raid at the blacklisted showrooms, and expect the fashion marketing intern to monitor their actions. If they find any defiance of ‘legal & fair trade practices’ norms, then they impose heavy fines and take legal action against the culprit.

Plenty of Information is Posted Online

In order to let the fashion fans keep in touch with the newly introduced fashion line, the fashion marketing internship team is expected to keep updating the website regularly, highlighting the code of dress, price and discount as well. To redress grievances of the dissatisfied-customers the fashion- companies mention on their sites their E-mail address and phone numbers also so that customers can communicate their problems.

Fashion Industry Provides Employment

If you are a fresh off your first fashion marketing internship or right out of fashion school and curiously looking for a lucrative job, do submit your resume to fashion houses, fashion pr firms, and the lke. As retail merchandisers are the backbone of fashion industry, you can be considered for respective posts with great honor. If you hold a degree in fashion design and are courteous, have an eye for style and a keen knack for business, the fashion marketing has got to be your destination. If you have no certificate or degree in the fashion-designing then you should go for 2 to 4 years course in respective field to herald a career in fashion industry, or at least take on a fashion marketing internship while you are studying another line of work.

The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.

Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.

No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.

A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.

For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.

• Partnering With Fashion Events

Fashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.

Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by more than 33,000 unique users. On average, the top NYFW brand photos generated 37,448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

As an example of this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on their ‘beautiful sound’ platform. During and following the event, the brand’s social media traffic increased by 970%, and they received over 19 million social media impressions and 370 million national press impressions.

• Partnering with Fashion Designers

Whether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to create endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.

• Partnering With Fashion TV Series

Fashion in Television is a constant theme, with series devoted to covering and showcasing fashion trends. Networks such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands directly into the content. Even daily talk shows typically have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the basic storylines of fashion similar to the previous hit Sex In The City format. The targeted viewer is typically the coveted female demographic, with an average age 25 to 49.

Pilot Pen created a 4 month long digital partnership with NBC’s Fashion Star television series. A branded customized fashion trivia game was developed with a grand prize trip to NY Fashion Week, supported by ad units across the NBC platform along with the series website and print. Additionally social media drove conversations both from the show’s designers and the brand’s fan base. The partnership reached more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.

• Partnering With Fashion Bloggers

Fashion bloggers provide a very strong platform to share brand fashion driven strategies, and can include consumer sampling and sweepstakes components.

Once upon a time, New York Fashion Week was only for a very exclusive group consisting of the fashion elite and insiders. Today, largely with the help of fashion bloggers – “everyday” girls who have managed to become big time influencers – everything is much more accessible with wider public appeal. In fact, fashion – above technology, food, sports, travel – is one of the most popular blog categories, with 3 million Google searches a day, second only to music.

The proper strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To create a partnership that is relevant and makes sense, it is important to work with industry experts who understand the landscape and what kind of opportunities are out there to identify and activate exactly how your brand can harmoniously and successfully partner with a fashion initiative.

How Does Fashion Influence the Lives of Students?

This is an era of fashion and fashion is very influential to our lives. In fact, it adds diversity to our lives by offering an aspect of enthusiasm to strive for something new and different, otherwise it would be a monotonous life if we were supposed to dress up and act in the same manner.

Fashion is an expression of a distinctive style particularly in clothing, footwear, accessories or makeup. It belongs to the style of doing something, looking different and dealing with others. It encircles a wide range of categorization like behavior, speech, actions, manners and lifestyle. There is much intellectual discussion over fashion and clothing and their importance within present day society. Fashion and clothing can be defined as many things that hold our society together. Fashion can be defined as an existing norm or style of dress, manners and way of socializing, whereas clothing is defined as garments collectively. If fashion and clothing were eliminated from our lives there would be no room for individuality and the world’s population would be the same. There also would be a loss of the distinctions between social classes, which was much defined in the 18th century but is still present today. The eradication of fashion and clothing would also change the dynamics of the social world and social relationships.

Mod, short form of ‘modern’, refers to a youth lifestyle that came out from London during 1960s and quickly spread to other parts of the world. Being fashionable is not only desirable but also satisfying. It is very usual that the young students get attracted to fashion the most and start following the trends instantly so fashion influences our youth strongly. Fashion continually has an impact on the society. It affects our views and attitude towards social culture. We introduce new ways of lifestyle through fashion and create awareness within ourselves to reinstate a new line of customs. It is a leading social statement for students to make an outside appearance to their social circle. Malcolm Barnard says in his book Fashion as Communication, “Fashion and clothing have always been explained as forms of communication” (39). Students use fashion to exchange their feelings and beliefs. They use fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a way of communication to convey with the world what their personality really says.

The decade of 1920 is called the Age of Flaming Youth because of its wild and jazzy expression. In this period the energy of youth was set free in a new way and no style seemed too ridiculous to become a high fashion. Our world has globalized. Celebrities play very important role in the lives of youth. Students look up to their favorite icons to keep themselves up to date. While watching television or using internet, they can easily be attracted by a variety of fashionable concepts. Moreover, the students idealize their favorite celebrities and they always have a desire to look like them so they do their best to imitate the appearance and lifestyle of their idols. They are trying to grasp all the existing fashion from their society to enhance their personality. Whenever they socialize, they talk about new things which could be adapted. They use non-natural way of expression, speech and mannerism in their routine lives which is relatively artificial.

In my point of view, there are two categories i.e. positive and negative impact of fashion on students.

The fashion in our society has a lot of negative impact on students. They only think about new fashion and this result in spending of a large amount of money. Therefore, they are not able to become aware of other important needs of life. It always distracts them from studies. Once a style or fashion gets in a trend, it is instantly chased by student community regardless of the fact that how much hassle it leads to. On the other hand they are caught in the confusion of fashion due to impact of society. To follow a certain fashion, one has to adopt some actions and to do so some students go beyond their limits just to attract their surroundings. Eventually they become hopeless instead of being ingenious and suffered from depression for being within fashion. On the other hand, it is also a thought that the money spending on Fashion could be spent for various other purposes like charity and helping the poor.

Fashion creates an inaccessible standard for students. They all want to be attractive and glamorous like the celebrities on television or in magazines hence they spend a lot of time and money just to build up a good impression on people around them. However, they fail to make a statement most of the time that leads to a low self esteem. It also creates a clash of thoughts between them and their friends that may lead to jealousy factor and as a result ruin their relationship with friends. Students start judging people by their outlook appearance and those who cannot spend sufficient amount on their outward look, eventually become persecuted which decreased their confidence level to certain extent.

Students who give more concentration to fashion are generally least conscious about their studies. They think that by adopting certain fashion trends, they will achieve certain distinction among the peers therefore they start giving less importance to their academic careers.

There are some positive points of being fashionable as well. For instance, when teenagers feel good because of the way they look, it gives a high sense of worth and confidence in their personalities. Moreover they feel more independent and acceptable in a social context. If students follow a certain trend, it facilitates them to recognize their own personalities by meeting different people from the society with the same interests and sense of style. Wearing trendy clothes shows a person’s status. People assume a person more progressive if he is wearing fashionable clothes. Malcolm Barnard says in his book Fashion as Communication, “Fashion and clothing have always been explained as forms of communication”

Students eventually come to know that it’s not good for them to follow or imitate others all the time. Instead, they should learn how to be innovative and make their own sense of style. That helps them to be more strong, independent and imaginative. Fashion is the name of expressing oneself.It proves that the people have liberty to feel comfortable about themselves and that results in a more successful and prosperous society.

Fashion is a form of art and because art is beneficial to society so same goes for fashion as well.Fashion is a big reason for companies to invest more into the expansion of latest clothing, trends, and better living. We cannot disagree with the fact that fashion has a significant place on the life of every student. At times, it can be the source of things that make the life more pleasant. On the other hand, it can be destructive for the lives of certain people. So it’s better to keep yourself modernized with fashion but if it is damaging your academic performance by any mean, you should keep yourself away from that. Generally, fashion can be entertaining, exciting and harmless. Fashion is a money making method that can provide employment to thousands of people.

There should be stability in the lives of students while pursuing fashion. They should be aware of the fact that the fashion within limits is admirable but when the limits are crossed, they have to face many problems. Their prime responsibility is to fill up themselves with the asset of knowledge instead of running after the wildness of deceptive fashion world. There should be a right balance between being fashionable and getting away from our roots. Students should know the fact that they have maximum time to indulge themselves to the world of lavishness after they completed their studies.So they should give their utmost devotion to education presently for time and tide waits for none.

Being trendy and fashionable is just our own wish, no one can force us to do it and it’s our own decision that how much and what type of fashion we prefer according to place and requirement. Though this time of 21st century in Pakistan mostly people are affected by glamorous world and style of fashion but still they have not forgotten our traditions and culture which is the priority and symbol of our country.

Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90′s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.
India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.
According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Factors to Consider When Choosing Fashion and Style

Fashion and style have existed since the advent of clothing. In the past, designers showed off their designs on paper, making it possible for the people to place orders. This made it possible for people to choose a variety of styles and colors. High-fashion is believed to have started in London and Paris. For a long time now, fashion magazines from around the world send their personnel to London or Paris to find out the most recent trends. Furthermore, department stores send some of their workers to Paris to buy clothes. They would in turn duplicate the clothes with a little more flair. Having the right clothes can help boost your attitude. The factors to consider when choosing clothes include:

· Your personality

Many people like to wear clothes that are comfortable on them. They are happy to wear neat and nice clothing while other people seek to wear clothing that has designer labels. However, the most important thing is that fashion and personality go hand in hand. Therefore, it is important to wear clothes that enhance your personality. If you are less flashy and quiet, you may not be comfortable in stiletto heels and glittered clothes. Although they are different styles available in the market, it is important to find one that you are comfortable with because fashion is more than the latest trends but about looking good.

· Your body type

It is important to find the right kind of clothing for your body. Therefore, you may need to avoid clothing that is too short or too tight. This is particularly the case if you have a wider figure. Good clothes consider the fit. Tight tops that have breast pockets and short sleeves offer many distractions while high collars shorten the neck. Furthermore, shoes with straps often shorten the legs. A short necklace shortens the neck. When buying pants it is important to make sure they fit well. Small defects that are likely to go unnoticed in skirts are emphasized more in pants.

· Best body parts

Consider wearing clothes that emphasize your best body parts. This helps to create an illusion of well-fitting clothes. Thinning fabrics offer a more slimming effect. However, it is important to consider a camisole or tank with a see through blouse or top. Tops and bottoms that have one color make the wearer to look thinner, but you can be more creative by wearing different shades. If you have a large waist, you should avoid wearing belts. Furthermore, you need to wear your accessories carefully because too many of them can give the illusion of being bigger.

Fashion Jobs and Fashion Career Advice

Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.

1. Fashion Designer

Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.

2. Fashion Merchandising

Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It’s a career that entails many different roles but also has many opportunities to grow and advance in.

3. Fashion Buyer

Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.

4. Fashion Director

Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary “The September Issue” we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don’t think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!

Fashion Jobs – The List Goes On

5. Fashion Forecaster

Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.

6. Fashion Stylist

A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone’s shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist’s reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don’t be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client’s closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.

7. Fashion Photographer

It’s not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.

8. Fashion Editor

Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer’s work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.

9. Fashion Writer

Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.

10. Fashion PR (Fashion Public Relations)

Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.

Fashion Jobs that Require WORK!

Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it’s important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don’t have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?